Privacy policy

Introduction and Purpose

Welcome to Lemrro! This Privacy Policy outlines how we, at https://lemrro.com, collect, use, share, and protect your personal information when you visit our website, use our services, or purchase our affordable, high-quality jewelry and accessories, such as necklaces, earrings, rings, bracelets, and sunglasses. Our services are designed for adults and are not intended for children under 16. If you are under the age of majority in your jurisdiction, please review this policy with a parent or guardian before proceeding.

Lemrro (collectively referred to as “we,” “us,” “our,” or “Lemrro”) acts as the data controller, responsible for safeguarding your personal information in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) for European Economic Area (EEA) residents. Our goal is to be transparent about our data practices while ensuring a seamless and secure shopping experience.

Our Data Protection Officer

Our Data Protection Officer (DPO) oversees compliance with this policy and is available to address any questions or concerns about how we handle your data. To contact our DPO or exercise your data protection rights, please reach out at:

We aim to respond promptly, typically within one business day, to ensure your inquiries are handled with care.

Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or operational needs. Significant updates will be communicated as required by law, such as through email notifications or a prominent notice on our website. However, it is your responsibility to review this page occasionally for changes. Your continued use of our services after updates signifies your acceptance of the revised policy.

To provide uninterrupted service, we rely on the accuracy of your personal details. Please update your account information (e.g., email, shipping address, or phone number) through your account dashboard or contact us directly if changes occur. Accurate data ensures smooth order processing and communication.

Types of Personal Information We Collect

Personal information is any data that can identify you, directly or indirectly. It does not include anonymized or aggregated data that cannot be linked to you. We collect the following categories of personal information:

  • Identity Information: Full name, title (e.g., Ms., Mr.), username, date of birth (if provided), and gender (if shared).

  • Contact Details: Billing and shipping addresses, email address, and phone numbers for order fulfillment and communication.

  • Payment Information: Credit/debit card numbers, expiration dates, CVV codes, or other payment details (processed securely via third-party providers like Stripe or PayPal).

  • Purchase History: Records of orders, payments, and products purchased (e.g., a specific necklace or bracelet).

  • Device and Technical Data: IP address, browser type, operating system, device type, time zone, approximate location, and login credentials when accessing our website.

  • Account Profile: Username, encrypted password, order history, preferences (e.g., favorite jewelry styles), survey responses, and feedback.

  • Usage Insights: Data on how you interact with our website, such as pages visited, products viewed, time spent, and navigation patterns.

  • Marketing Preferences: Your choices regarding promotional emails, ads, or other communications.

  • Correspondence: Information shared when contacting us via email, phone, or live chat, including inquiries or complaints.

Consequences of Not Providing Information

Certain personal details are required to fulfill legal or contractual obligations, such as a valid shipping address for delivering your jewelry order. If you choose not to provide this information, we may be unable to process your order or provide services, which could result in order cancellation or delays. We will notify you promptly if this occurs to discuss available options.

How We Collect Your Information

We gather personal data through the following methods to ensure a personalized and efficient experience:

  • Direct Engagement: You provide data when:

    • Creating an account on our website.

    • Placing an order for jewelry or accessories.

    • Subscribing to our newsletter or promotional offers.

    • Participating in contests, giveaways, or customer surveys.

    • Contacting us via email, phone, live chat, or social media with questions or feedback.

  • Automated Collection: We collect technical data as you use our website, using tools like cookies, server logs, and analytics platforms (e.g., Google Analytics). This includes device details and browsing behavior. See our Cookie Notice for more information.

  • Third-Party Sources: We may receive data from:

    • Payment processors (e.g., transaction confirmation).

    • Shipping carriers (e.g., delivery status updates).

    • Analytics providers (e.g., anonymized usage trends).

    • Social media platforms (e.g., if you interact with our ads or log in via social accounts).

Legal Grounds for Processing Your Data

We process your personal information only when permitted by law, relying on these legal bases:

  • Contract Fulfillment: To perform our agreement with you, such as processing and delivering your order (GDPR Article 6(1)(b)).

  • Legitimate Interests: To support our business operations, such as improving our website, preventing fraud, or personalizing your experience, provided your rights do not override these interests (GDPR Article 6(1)(f)).

  • Legal Obligations: To comply with laws, such as tax reporting or consumer protection regulations (GDPR Article 6(1)(c)).

  • Consent: When you explicitly agree, such as opting into marketing emails (GDPR Article 6(1)(a)). You may withdraw consent at any time by contacting us or unsubscribing.

Why and How We Use Your Data

We use your personal information for the following purposes, each tied to a legal basis:

  • Account Creation:

    • Data Used: Identity Information, Contact Details.

    • Purpose: To register you as a customer and manage your account.

    • Basis: Contract Fulfillment.

  • Order Processing and Delivery:

    • Data Used: Identity Information, Contact Details, Payment Information, Purchase History.

    • Purpose: To process payments, ship orders, and handle returns or refunds.

    • Basis: Contract Fulfillment; Legitimate Interests (e.g., debt recovery).

  • Customer Support:

    • Data Used: Identity Information, Contact Details, Account Profile, Correspondence.

    • Purpose: To respond to inquiries, resolve issues, and request feedback.

    • Basis: Contract Fulfillment; Legitimate Interests (e.g., improving service).

  • Promotions and Surveys:

    • Data Used: Identity Information, Contact Details, Account Profile, Marketing Preferences.

    • Purpose: To run contests, giveaways, or surveys to enhance our offerings.

    • Basis: Consent; Legitimate Interests (e.g., product development).

  • Website Security:

    • Data Used: Device/Technical Data, Identity Information, Contact Details.

    • Purpose: To protect against fraud, cyberattacks, and unauthorized access.

    • Basis: Legitimate Interests (e.g., IT security); Legal Obligations.

  • Personalized Marketing:

    • Data Used: Identity Information, Contact Details, Account Profile, Usage Insights, Marketing Preferences.

    • Purpose: To send tailored promotions (e.g., new earring collections) and measure ad effectiveness.

    • Basis: Consent; Legitimate Interests (e.g., business growth).

  • Analytics and Improvements:

    • Data Used: Device/Technical Data, Usage Insights, Account Profile.

    • Purpose: To analyze website performance and improve user experience.

    • Basis: Legitimate Interests (e.g., service enhancement).

  • Product Recommendations:

    • Data Used: Purchase History, Usage Insights, Account Profile.

    • Purpose: To suggest complementary items, like matching bracelets for a necklace.

    • Basis: Legitimate Interests (e.g., enhancing customer experience).

If we intend to use your data for a new purpose, we will notify you and provide the legal justification. We may process data without consent if required by law.

Marketing Communications

You may receive promotional messages if you’ve placed an order or subscribed to our newsletter, unless you’ve opted out. These may include updates on new jewelry collections or exclusive discounts. To stop receiving marketing communications:

We do not share your personal data with third parties for their marketing purposes without your explicit consent.

Cookies and Tracking

We use cookies and similar technologies (e.g., pixel tags, web beacons) to enhance website functionality, analyze usage, and deliver personalized content. Cookies help with:

  • Maintaining your shopping cart and login session.

  • Tracking site performance.

  • Displaying relevant ads.

You can manage cookie preferences via your browser settings, but disabling cookies may limit features like checkout or personalized recommendations. For details, refer to our Cookie Notice on our website.

Sharing Your Information

We share your personal data only with trusted partners who support our operations, under strict confidentiality agreements:

  • Service Providers:

    • Payment processors (e.g., Stripe, PayPal) to handle transactions.

    • Shipping carriers (e.g., USPS, DHL) to deliver orders.

    • IT providers for website hosting, email services, or customer support tools.

    • Analytics firms (e.g., Google Analytics) for usage insights.

  • Professional Advisors: Accountants, lawyers, or auditors to meet legal or financial obligations.

  • Regulatory Authorities: Tax agencies or law enforcement when required by law.

  • Business Transfers: Potential buyers or partners in case of a merger, acquisition, or sale, ensuring data protection compliance.

International Data Transfers

As a global business, we or our service providers may process data outside your region, including outside the EEA. For EEA residents, we ensure compliance with GDPR by:

  • Transferring data to countries with adequate protection (per European Commission standards).

  • Using Standard Contractual Clauses or other approved mechanisms for transfers to other countries.

Contact us at [email protected] for more information on our transfer safeguards.

Data Security

We implement industry-standard security measures to protect your data, including:

  • Encryption (e.g., SSL/TLS for website traffic and payment processing).

  • Firewalls and access controls to prevent unauthorized access.

  • Regular security audits and updates to our systems.

Only authorized personnel and partners with a legitimate need can access your data, and they are bound by confidentiality obligations. While we strive to ensure security, no online system is 100% secure, so we encourage you to use strong passwords and secure devices.

Data Retention

We retain your personal data only as long as necessary for the purposes outlined, such as:

  • Fulfilling your order (e.g., until delivery and return period completion).

  • Complying with legal obligations (e.g., tax records for up to 7 years).

  • Resolving disputes or enforcing agreements.

When data is no longer needed, we securely delete or anonymize it. Anonymized data may be retained indefinitely for research or analytics without further notice.

Your Data Protection Rights

You have the following rights over your personal data, subject to applicable laws:

  • Access: Request a copy of your data.

  • Correction: Update inaccurate or incomplete information.

  • Deletion: Request removal of your data (subject to legal retention requirements).

  • Restriction: Limit processing in specific cases.

  • Objection: Challenge processing based on legitimate interests (e.g., marketing).

  • Portability: Receive your data in a structured, machine-readable format.

  • Withdraw Consent: Opt out of consent-based processing (e.g., newsletters).

To exercise these rights, contact us at [email protected]. We may verify your identity for security purposes. There is no fee unless requests are excessive or unfounded, in which case we may charge a reasonable fee or decline the request. We aim to respond within 30 days, with extensions for complex cases (we’ll notify you if this applies).

For EEA residents, you may also lodge a complaint with your local data protection authority (e.g., the Information Commissioner’s Office in the UK).

Children’s Privacy

Our services are not directed to children under 16. We do not knowingly collect personal data from minors. If we discover that a child under 16 has provided data, we will delete it promptly. If you believe a minor has shared data with us, please contact us at [email protected].

Third-Party Links

Our website may include links to third-party sites (e.g., social media or payment processors). We are not responsible for their privacy practices or content. Please review their privacy policies before interacting with them.

Contact Us

For questions, concerns, or to exercise your rights, please reach out to:

We are committed to protecting your privacy while offering affordable, high-quality jewelry and accessories. Thank you for trusting Lemrro to be part of your style journey!