Privacy policy

Introduction and Purpose

Welcome to Lemrro, your trusted destination for affordable, high-quality jewelry and accessories at lemrro.com. This Privacy Policy explains how we collect, use, share, and safeguard your personal information when you visit our website, engage with our services, or purchase our curated collection of necklaces, earrings, rings, bracelets, sunglasses, and more. Our services are intended for adults and are not designed for individuals under 16 years of age. If you are under the age of majority in your jurisdiction, we encourage you to review this policy with a parent or guardian before using our website.

Lemrro (referred to as “we,” “us,” “our,” or “Lemrro”) acts as the data controller, committed to protecting your personal information in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) for residents of the European Economic Area (EEA). Our aim is to maintain transparency in our data practices while delivering a secure, seamless, and personalized shopping experience.

Our Data Protection Officer

Our Data Protection Officer (DPO) ensures compliance with this Privacy Policy and is available to address any inquiries or concerns regarding your personal data. To contact our DPO or exercise your data protection rights, please reach out via:

  • Email: info@lemrro.com
  • Phone: +1 (402) 517-8469
  • Address: 4112 N 82nd Cir, Omaha, NE 68134, United States

We strive to respond to all inquiries within one business day (Monday to Friday, excluding U.S. holidays), ensuring your concerns are handled promptly and professionally.

Updates to This Policy

We may periodically update this Privacy Policy to reflect changes in our practices, legal requirements, or operational processes. Significant updates will be communicated as required by law, such as through email notifications or a prominent notice on lemrro.com. We encourage you to review this page regularly for any changes. Your continued use of our services after updates indicates your acceptance of the revised policy.

To ensure uninterrupted service, please keep your account information (e.g., email, shipping address, or phone number) up to date. You can update your details via your account dashboard on our website or by contacting us directly. Accurate information is essential for smooth order processing, delivery, and communication.

Types of Personal Information We Collect

Personal information refers to any data that can identify you, directly or indirectly. It does not include anonymized or aggregated data that cannot be linked to an individual. We collect the following categories of personal information:

  • Identity Information: Full name, title (e.g., Ms., Mr.), username, date of birth (if provided), and gender (if shared).
  • Contact Details: Billing and shipping addresses, email address, and phone numbers to facilitate order fulfillment and communication.
  • Payment Information: Credit/debit card numbers, expiration dates, CVV codes, or other payment details, processed securely through trusted third-party providers (e.g., Stripe, PayPal).
  • Purchase History: Records of orders, payments, and products purchased, such as specific necklaces, earrings, or bracelets.
  • Device and Technical Data: IP address, browser type, operating system, device type, time zone, approximate location, and login credentials when accessing our website.
  • Account Profile: Username, encrypted password, order history, preferences (e.g., favorite jewelry styles), survey responses, and feedback.
  • Usage Insights: Data on how you interact with our website, including pages visited, products viewed, time spent, and navigation patterns.
  • Marketing Preferences: Your choices regarding promotional emails, advertisements, or other communications.
  • Correspondence: Information shared when you contact us via email, phone, live chat, or social media, including inquiries, complaints, or styling advice requests.

Consequences of Not Providing Information

Certain personal information is necessary to fulfill legal or contractual obligations, such as providing a valid shipping address for order delivery. If you choose not to provide required information, we may be unable to process your order, deliver products, or provide certain services, which could result in order cancellation or delays. We will promptly notify you if this occurs and discuss available options to resolve the issue.

How We Collect Your Information

We collect personal data through various methods to provide a tailored and efficient shopping experience:

  • Direct Engagement: You provide data when you:

    • Create an account on lemrro.com.
    • Place an order for jewelry or accessories.
    • Subscribe to our newsletter or promotional offers.
    • Participate in contests, giveaways, or customer surveys.
    • Contact us via email, phone, live chat, or social media with inquiries or feedback.

  • Automated Collection: We gather technical data as you interact with our website using tools such as cookies, server logs, and analytics platforms (e.g., Google Analytics). This includes device details, browsing behavior, and website performance metrics. For more details, see our Cookie Notice on our website.

  • Third-Party Sources: We may receive data from:

    • Payment processors (e.g., transaction confirmations from Stripe or PayPal).
    • Shipping carriers (e.g., delivery status updates from USPS or DHL).
    • Analytics providers (e.g., anonymized usage trends from Google Analytics).
    • Social media platforms (e.g., if you engage with our ads or log in via social accounts).

Legal Grounds for Processing Your Data

We process your personal information only when permitted by applicable laws, relying on the following legal bases:

  • Contract Fulfillment: To perform our agreement with you, such as processing and delivering your jewelry order (GDPR Article 6(1)(b)).
  • Legitimate Interests: To support our business operations, including improving our website, preventing fraud, or personalizing your shopping experience, provided your rights do not override these interests (GDPR Article 6(1)(f)).
  • Legal Obligations: To comply with legal requirements, such as tax reporting or consumer protection regulations (GDPR Article 6(1)(c)).
  • Consent: When you explicitly agree, such as opting into marketing communications (GDPR Article 6(1)(a)). You may withdraw consent at any time by contacting us or unsubscribing.

Why and How We Use Your Data

We use your personal information for specific purposes, each tied to a legal basis, to ensure a seamless and personalized experience:

  • Account Creation:

    • Data Used: Identity Information, Contact Details.
    • Purpose: To register you as a customer and manage your account on lemrro.com.
    • Basis: Contract Fulfillment.

  • Order Processing and Delivery:

    • Data Used: Identity Information, Contact Details, Payment Information, Purchase History.
    • Purpose: To process payments, ship orders, handle returns, and recover debts if necessary.
    • Basis: Contract Fulfillment; Legitimate Interests (e.g., debt recovery).

  • Customer Support:

    • Data Used: Identity Information, Contact Details, Account Profile, Correspondence.
    • Purpose: To address inquiries, resolve issues, provide styling advice, and collect feedback.
    • Basis: Contract Fulfillment; Legitimate Interests (e.g., service improvement).

  • Promotions and Surveys:

    • Data Used: Identity Information, Contact Details, Account Profile, Marketing Preferences.
    • Purpose: To run contests, giveaways, or surveys to enhance our jewelry and accessory offerings.
    • Basis: Consent; Legitimate Interests (e.g., product development).

  • Website Security:

    • Data Used: Device/Technical Data, Identity Information, Contact Details.
    • Purpose: To protect against fraud, cyberattacks, and unauthorized access to our systems.
    • Basis: Legitimate Interests (e.g., IT security); Legal Obligations.

  • Personalized Marketing:

    • Data Used: Identity Information, Contact Details, Account Profile, Usage Insights, Marketing Preferences.
    • Purpose: To deliver tailored promotions (e.g., new earring collections) and measure ad effectiveness.
    • Basis: Consent; Legitimate Interests (e.g., business growth).

  • Analytics and Improvements:

    • Data Used: Device/Technical LEONTechnical Data, Usage Insights, Account Profile.
    • Purpose: To analyze website performance, optimize user experience, and enhance our services.
    • Basis: Legitimate Interests (e.g., service enhancement).

  • Product Recommendations:

    • Data Used: Purchase History, Usage Insights, Account Profile.
    • Purpose: To suggest complementary items, such as matching bracelets for a purchased necklace.
    • Basis: Legitimate Interests (e.g., enhancing customer experience).

If we plan to use your data for a new purpose, we will notify you and provide the legal justification. We may process data without consent if required by law (e.g., for legal compliance).

Marketing Communications

You may receive promotional communications, such as updates on new jewelry collections or exclusive discounts, if you’ve placed an order or subscribed to our newsletter, unless you’ve opted out. To stop receiving marketing messages:

  • Click the “unsubscribe” link in our emails.
  • Contact us at info@lemrro.com.

We do not share your personal data with third parties for their marketing purposes without your explicit consent.

Cookies and Tracking

We use cookies, pixel tags, web beacons, and similar technologies to enhance website functionality, analyze performance, and deliver personalized content. Cookies enable:

  • Maintaining your shopping cart and login session.
  • Tracking website performance and user behavior.
  • Displaying relevant advertisements.

You can manage cookie preferences through your browser settings or our website’s cookie management tool. Disabling cookies may limit features such as checkout or personalized recommendations. For more information, refer to our Cookie Notice on lemrro.com.

Sharing Your Information

We share your personal data only with trusted partners who support our operations, under strict confidentiality agreements and in compliance with data protection laws:

  • Service Providers:

    • Payment processors (e.g., Stripe, PayPal) to securely handle transactions.
    • Shipping carriers (e.g., USPS, DHL) to deliver your orders.
    • IT providers for website hosting, email services, or customer support tools.
    • Analytics firms (e.g., Google Analytics) for anonymized usage insights.

  • Professional Advisors: Accountants, lawyers, or auditors to meet legal, financial, or compliance obligations.

  • Regulatory Authorities: Tax agencies, law enforcement, or other authorities when required by law.

  • Business Transfers: In the event of a merger, acquisition, or sale, your data may be shared with potential buyers or partners, with safeguards to ensure continued data protection.

International Data Transfers

As a global business, we or our service providers may process data outside your region, including outside the EEA. For EEA residents, we ensure GDPR compliance by:

  • Transferring data to countries recognized as having adequate protection by the European Commission.
  • Using Standard Contractual Clauses or other approved mechanisms for transfers to other countries.

For more details on our international transfer safeguards, contact us at info@lemrro.com.

Data Security

We employ robust, industry-standard security measures to protect your personal data, including:

  • Encryption: SSL/TLS for website traffic and secure payment processing.
  • Access Controls: Firewalls and restricted access to prevent unauthorized use.
  • Regular Audits: Ongoing security assessments to maintain system integrity.

Only authorized personnel and trusted partners with a legitimate need can access your data, and they are bound by strict confidentiality obligations. While we take every precaution to secure your information, no online system is entirely risk-free. We recommend using strong, unique passwords and securing your devices to further protect your data.

Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy, such as:

  • Fulfilling your order (e.g., until delivery and the return period are complete).
  • Complying with legal obligations (e.g., retaining tax records for up to 7 years).
  • Resolving disputes or enforcing agreements.

When data is no longer needed, we securely delete or anonymize it. Anonymized data may be retained indefinitely for research or analytics purposes without further notice.

Your Data Protection Rights

Depending on your jurisdiction, you have the following rights over your personal data:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Update inaccurate or incomplete information.
  • Deletion: Request the removal of your data, subject to legal retention requirements.
  • Restriction: Limit how we process your data in specific circumstances.
  • Objection: Challenge processing based on legitimate interests, such as marketing.
  • Portability: Receive your data in a structured, machine-readable format.
  • Withdraw Consent: Opt out of consent-based processing, such as newsletters, at any time.

To exercise these rights, contact us at info@lemrro.com. We may verify your identity to ensure security. There is no fee for reasonable requests, but we may charge a reasonable fee or decline excessive or unfounded requests. We aim to respond within 30 days, with possible extensions for complex cases (we’ll notify you if this applies).

For EEA residents, you may also file a complaint with your local data protection authority, such as the Information Commissioner’s Office (ICO) in the UK.

Children’s Privacy

Our services are not intended for individuals under 16 years of age. We do not knowingly collect personal data from minors. If we discover that a child under 16 has provided data, we will promptly delete it. If you believe a minor has shared data with us, please contact us at info@lemrro.com.

Third-Party Links

Our website may contain links to third-party sites, such as social media platforms or payment processors. We are not responsible for their privacy practices or content. Please review the privacy policies of these third parties before engaging with them.

Contact Us

For questions, concerns, or to exercise your data protection rights, please contact:

  • Email: info@lemrro.com
  • Phone: +1 (402) 517-8469
  • Address: 4112 N 82nd Cir, Omaha, NE 68134, United States

We are committed to protecting your privacy while delivering affordable, high-quality jewelry and accessories. Thank you for choosing Lemrro as your trusted style partner. We’re excited to be part of your journey and look forward to serving you!